Real Estate Marketing & Branding (Phase 3)

The curriculum focuses on building a "360-degree" presence in the real estate market. It covers the essentials of personal branding and content creation, deep dives into digital advertising (Meta, Google, and WhatsApp funnels), and explores traditional local prospecting methods like geo-farming.

4.8 (226 ratings) 2,169 Realtors
Created by REMAX India
Last updated 02/2026 English + Hindi

What you'll learn

Fundamentals of Real Estate Marketing
Push Marketing
Pull Marketing
The 5 Levels of Awareness
Why META? & Introduction of Facebook & Instagram Marketing
CAAFE Structure & Campaign Objectives
Audience Selection & Targeting
7 proven framework of writing Ad Copy
Instant Forms
Effective Creatives or Ads that gives result.

Course content

sections • 22 lectures

  • Fundamentals of Real Estate Marketing
    01:15
    Whether you’re new to real estate or a seasoned agent, success today depends on one critical skill — marketing. In this video, you’ll understand how attention and demand actually work, and how top agents engineer both to win consistently.
  • Push Marketing
    00:54
    Push marketing is the art of interruption — placing your message in front of people who weren’t actively looking for you. In this video, you’ll understand how push marketing works and why it’s powerful for building brand dominance in real estate.
  • Pull Marketing
    02:12
    Pull marketing works on intention — when prospects are actively searching for solutions. In this video, you’ll learn how platforms like Google, property portals, and YouTube bring high-intent leads, and how combining pull with push marketing creates consistent deal flow.
  • The 5 Levels of Awareness
    02:57
    Not every prospect is ready to buy or sell immediately. In this video, you’ll learn the five levels of customer awareness and how smart realtors tailor their marketing message at each stage to move prospects closer to action.

  • Why META? & Introduction of Facebook & Instagram Marketing
    03:24
    Meta Ads can completely transform your real estate business — if done right. In this video, you’ll see real case studies with massive ROI and understand how this course will help you generate high-quality leads and scale your sales.
  • CAAFE Structure & Campaign Objectives
    02:52
    Running Meta ads without a clear objective is the fastest way to waste money. In this video, you’ll learn the CAAFE framework and understand how choosing the right campaign objective directly impacts the quality of your leads and results.
  • Audience Selection & Targeting
    02:13
    The success of your Meta ads depends on who you target, not just what you show. In this video, you’ll learn how to build powerful audiences — from general to custom to lookalike — and match them perfectly to your real estate offerings.
  • 7 proven framework of writing Ad Copy
    04:40
    Great ads don’t just happen — they are written. In this video, you’ll learn what makes a powerful ad copy and explore 7 proven frameworks that help you capture attention, build trust, and drive real estate conversions.
  • Instant Forms
    01:00
    Getting clicks is easy — getting quality leads is the real game. In this video, you’ll learn how to design high-converting lead forms, qualify prospects instantly, and turn interest into serious site visits.
  • Effective Creatives or Ads that gives result.
    02:30
    Your ad creative is what stops the scroll and wins attention. In this video, you’ll learn how to design high-converting visuals using proven elements like human faces, strong benefits, and the right formats for every platform.
  • Ads Structuring and Budgeting
    04:46
    Scaling Meta ads isn’t about guesswork — it’s about structure and smart budgeting. In this video, you’ll learn how campaigns, ad sets, and ads work together, and how to allocate budgets using ABO and CBO to maximize results.
  • Best Practices - (Very Important)
    02:25
    Running ads is easy — running profitable campaigns requires discipline. In this video, you’ll learn the critical best practices like the 72-hour rule, A/B testing, and speed to lead that separate average agents from top performers.

  • Introduction & PPF Test
    02:56
    Great marketing alone won’t save a realtor if the developer behind the project is weak or unreliable. In this video, you’ll learn how to choose the right developers, shift your mindset, and protect your business as a channel partner.
  • The Red Flags, Brokerage Security & Spying on the Winners
    02:39
    Not every developer partnership is safe. In this video, you’ll learn how to spot dangerous red flags, avoid brokerage traps like slab commissions, secure your payouts, and use smart research tactics to identify winning real estate projects.
  • Windshield Time & The Audience Persona
    01:30
    Choosing the right project is not just about high commission — it’s about smart evaluation. In this video, you’ll learn the 4-point project evaluation method and how to uncover the exact buyer demographic before running your ads.
  • The 5X R.O.I Formulae
    01:09
    Successful real estate marketing is driven by numbers, not guesswork. In this video, you’ll learn the 5X ROI formula and the lead-to-booking funnel that helps you calculate exactly how much to spend and what results to expect.
  • Diversification & Conclusion
    00:35
    Even the best marketing fails if your entire business depends on one project. In this video, you’ll learn why diversification, ground research, and protecting your cash flow are essential to building a stable and powerful real estate business.

  • Attention is all your need
    01:00
    Coming soon
  • Value Info Content
    01:00
    Coming soon
  • RTB Content
    01:00
    Coming soon
  • Relatable Content
    01:00
    Coming soon
  • Moment & BTS Content
    01:00
    Coming soon

Course Description

Beyond just lead generation, the course emphasizes the "economics" of the business—teaching students how to manage lead intent, automate referral engines, and maintain strict CRM hygiene to ensure no opportunity is lost.

Core Learning Pillars
The course is broken down into several specialized sessions led by industry experts:

Digital Authority: Strategies for building 6 content pillars, managing a 30-day social media calendar, and running paid ads on Meta and Google.

Hyper-Local Dominance: Mastering "on-the-ground" tactics including door drops, society connects, and builder desk partnerships.

Conversion Engineering: Understanding lead intent tiers, response SLAs (Service Level Agreements), and ROI logic to maximize the value of every dollar spent.

Networking & Referrals: Systems for generating consistent client referrals and leveraging established networks like RE/MAX.

Operational Excellence: Deep dives into event management (open houses/site visits) and CRM sequencing to automate follow-ups and meeting bookings.

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Preview this course
This course includes:
  • On-demand video
  • Downloadable resources
  • Access on mobile and TV
  • NSDC Certificate of completion